As part of my internship at Dentsu Creative, I contributed to redesigning the SBI Life Insurance website- a platform serving millions of users across India. The previous site suffered from outdated visuals, inconsistent user flows, and a lack of mobile optimisation.

Working closely with the design and strategy teams, I helped revamp the user interface to align with modern UX principles and SBI’s brand identity. This involved simplifying navigation, improving visual hierarchy, enhancing mobile responsiveness, and ensuring device accessibility. The goal was to create a more intuitive, trustworthy, and user-friendly experience for both new and returning policyholders.

Conducted UI audits to identify usability issues


Created responsive layouts and design components using a mobile-first approach


Collaborated with developers to ensure pixel-perfect implementation


Focused on improving conversion pathways, especially for product discovery and policy renewal


This project strengthened my skills in enterprise design systems, responsive web design, and working within strict brand and regulatory guidelines.

Redesigned the SBI Life Insurance website by updating visuals, improving user flows, and enhancing mobile usability for a smoother user experience.

SBI Life Insurance website at Dentsu Creative