Onboarding lacked a clear flow for different user types (PRO vs. regular user).

A design system was missing, causing inconsistency across screens and making collaboration with devs harder.


After publishing, PROs weren’t sure what to do next, leading to low engagement.


There was no self-promoting tool for the PROs.


Homepage content and structure needed better hierarchy and clarity.

As the Product Designer Specialist, I worked on:

Fixing onboarding confusion by introducing role-based separation


Designing a post-publish modal to guide users and increase feature discovery


Introducing UI nudges like the “New” tag and confetti animation for delight


Collaborating with the team to build a design system (ongoing)


Optimizing homepage layout and visual hierarchy for better engagement

Through internal reviews, user feedback, and product data, we uncovered:

Many users were unsure of their role during onboarding


PROs were dropping off right after publishing


Promotions tab was not getting enough attention, even from active users

Introduced a modal that lets users choose:
“Join as PRO” or “Continue as User” at the beginning.
This helped clarify expectations and tailored the journey accordingly.

Title: “Your profile is live. Let’s make it famous.”
Encouraged PROs to explore the Promotions tab.

Included a confetti animation for celebration


Linked to their live profile in a new tab


A subtle “New” label was added to draw attention to the Promotions tab in the dashboard, increasing visibility without being intrusive.

Revised layout for better content hierarchy


Optimized visual clarity and readability


Started building a concrete design system with:

Tokens, spacing, color, and typography styles


Onboarding confusion significantly reduced. Early feedback showed fewer support queries.


Post-publish modal had a high engagement rate (CTA click-through around 78% ).


"New" tab increased discovery of the Promotions feature.


Visual consistency across homepage and dashboard improved.


Small nudges like confetti or tags can change user behavior more than you think


Communication between design and devs improves drastically with systems in place


Role-based flows early in onboarding help avoid downstream confusion


Complete and scale the design system across the entire platform


Introduce user testing to validate design decisions


Add micro-interactions and motion to enhance usability


Optimize mobile experience for on-the-go PROs


Improve onboarding conversion rates with data-driven refinements


Build better documentation and accessibility standards


My work at Sprect has been a blend of structure and delight, from cleaning up the messy middle of onboarding to adding moments of joy in post-publish experiences. With both design and engineering in my toolkit, I strive to build products that feel as good as they function.

Sprect is a platform that helps professionals ("PROs") publish and promote their service profiles to gain visibility and bookings. 

Improving Sprect

Designing and improving Sprect.com to make it easier, faster, and more enjoyable to use. I work closely with the team to simplify flows, fix problems, and make the experience better for everyone.

I worked on revamping the Complan website, focusing on layout structuring and enhancing the visual appeal to improve user engagement. I designed UI for multiple inside pages, ensuring a consistent and user- friendly interface aligned with brand guidelines. Additionally, I contributed to a strategic pitch for Tata BlueScope Steel & MP Birla Group, conducting competitive analysis, performing detailed UX
research, and presenting design recommendations to enhance the overall user experience. I was also
involved in UI hygiene tasks for the SBI Life Insurance website and Adobe Bridge Campaign, ensuring design consistency, visual clarity, and proper spacing across various web pages and mobile application screens.

As an Associate SRE Engineer in the Marketplace Department, I ensured smooth product publication and platform reliability. 
I led efforts to verify publication status, ensuring timely updates. I analyzed system logs to resolve issues, enhancing performance & user experience.
By implementing proactive measures, I contributed to improved customer satisfaction. I collaborated with many departments to streamline workflows for efficient product deployment and helped develop robust monitoring systems for rapid incident response.

As part of my internship at Dentsu Creative, I contributed to redesigning the SBI Life Insurance website- a platform serving millions of users across India. The previous site suffered from outdated visuals, inconsistent user flows, and a lack of mobile optimisation.

Working closely with the design and strategy teams, I helped revamp the user interface to align with modern UX principles and SBI’s brand identity. This involved simplifying navigation, improving visual hierarchy, enhancing mobile responsiveness, and ensuring device accessibility. The goal was to create a more intuitive, trustworthy, and user-friendly experience for both new and returning policyholders.

This project strengthened my skills in enterprise design systems, responsive web design, and working within strict brand and regulatory guidelines.

Redesigned the SBI Life Insurance website by updating visuals, improving user flows, and enhancing mobile usability for a smoother user experience.

SBI Life Insurance website at Dentsu Creative

Sanjana interned with me for 3 months, and genuinely made a real impact — not just with her work, but with her sharp wit.

As the only designer on the team at Dentsu, having her on board gave me some much-needed breathing room. She jumped right into a major website revamp project, confidently handling inner pages as well as conducting solid industry-standard research for internal clients and pitch work. She was proactive, reliable, and always eager to learn. But beyond that, she brought a certain energy to the team that’s hard to replace. She’s smart, quick, fun to work with, and always brings her full self to the table. Any team would be lucky to have her, just be ready for some sass with your feedback.

Anesh Kangutkar, Senior UI Designer

I had the pleasure of working with Sanjana Kinanoor during their 3-month tenure at Dentsu. In this short time, she consistently demonstrated strong UI/UX design skills, a keen eye for detail, and a user-first approach. She quickly adapted to project requirements and contributed valuable insights that improved the overall design quality. Sanjana was dependable, proactive, and always open to feedback. I’m confident that she will be a great asset to any team they join.